Jeff was born into a family of business ownership. His great grandfather and grandfather established a car dealership in High Springs, FL that was the oldest Chevrolet dealership in Florida. Over 75 years in business as a Chevrolet franchise. His father and mother owned a toy store that was in business for almost 30 years, and his brother has a thriving consulting business. 

 

  Jeff’s professional path started in 1990 when his father was diagnosed with stage 4 lung cancer.  Since Jeff’s father was the sole provider, the family needed the business to stay open. His father needed treatment immediately and his mother needed to be his caretaker, so Jeff needed to go to work.  He balanced his senior year in high school and keeping the store open.  This was when he started to see the work ethic his parents taught him and that life will deal big blows when you least expect it.  Jeff’s father lost his battle with cancer July 5, 1991. Along with the support and help of his mother, the business stayed open until Jeff graduated from the University of Florida with a BS in Public Relations in 1997. They decided at that point it was time for a new chapter for both of them and they closed down the business after almost 30 years.

 

  The key learnings were customer service and attention to the small details.  His father stressed the importance of being attentive to the customer standing in front of you. He also taught him to never sit down until everything has been done.  The problem with that is there is always something that needs to be done and customers appreciate your attention to detail.

 

  Jeff has never forgotten those lessons and they are the core of who he is.  His professional experiences cover retail sales, education technology sales, healthcare sales, team management, training, and marketing. Jeff wants to share these lessons with you.  

 

  His experiences over the past 30 years have revealed the importance of self-discovery, self-motivation, and being an active part in his own future. These three things are the critical factors that led to his success and now he wants to pay it forward. Jeff is focused on encouraging and challenging those he works with to look inside to create their own path. Everyone has unleashed potential waiting to be tapped into and it starts with being intentional in putting in the work.

 

  There isn’t an easy, one size fits all solution to reach your own potential. It will take hard work and dedication on your part and Jeff is excited to be a part of that. 

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Contact us if you would like to learn more about having the services offered by Active Futures.

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Bill Forrester 1942-1991